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Bacardi Parting Ways with Current Distributor

Bacardi announced earlier this week that it is ending it’s distributing deal with Breakthru Beverage Group, worth an estimated $1 billion, and is taking it’s business to Miami-based Southern Wine and Spirits, and Texas-based Glazer’s – which will merge and form Southern Glazer’s Wine and Spirits. The merger of the two will lead them to become North America’s largest wine and spirits distributor, and bumping Breakthru to third on the list. The deal between Bacardi and Southern Glazer’s Wine and Spirits will take effect April 1st.

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Happy Hour

Previous Story Coffee Infused Whiskey Now Available Next Story Darker Gins Make the Perfect Winter Drink