Updated: February 14th, 2013 12:43pm
Vikings tweak Norseman logo, change to 'brighter, less brassy' gold

Vikings tweak Norseman logo, change to 'brighter, less brassy' gold

by Tom Pelissero
1500ESPN.com
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The Minnesota Vikings aren't revealing widely rumored changes to their uniforms yet, but they did unveil tweaks to their well-known symbol on Thursday.

In an email to season-ticket holders, the Vikings announced an updated version of The Norseman logo (seen at right) that included five relatively modest changes:

• Horn shape: "The shape of the horns have been adjusted and the shading in the horns have changed.

• Horn base: "The base of the horn now closer resembles the horn on the player helmets."

• Vikings Gold: "The Vikings Gold has been changed to a brighter, less brassy color."

• Face detail: "Thicker lines have been added to the mustache and face."

• The braid: "The braid has been shortened, resulting in the overall height of the logo being reduced."

According to the team, "the sharper, bolder mark speaks to the direction the team is heading while still preserving the tradition of the Norseman. Fans will see from the side-by-side comparison that this is not a logo change. Rather, the enhancements simply give the mark an improved, more defined appearance."

A side-by-side comparison can be found here.

Merchandise with the new logo could be available as soon as March, according to an email from Jeff Anderson, the team's director of corporate communications.

"This evolution will not happen overnight," Anderson wrote. "Fans can expect to see both versions of the logo during the transition into a new stadium, but the enhanced mark will be visible immediately throughout vikings.com and Vikings electronic communications."

The first of three payments for season-ticket holders renewing for the 2013 season is due on March 4.

Tom Pelissero is Senior Editor and columnist for 1500ESPN.com. He hosts from 6 to 8 p.m. weeknights and co-hosts from 10 a.m. to noon Sundays on 1500 ESPN Twin Cities.
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