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NFL PR: Vikings-Cowboys was most-watched Thursday Night Football game ever

Dec 1, 2016; Minneapolis, MN, USA; Dallas Cowboys safety Byron Jones (31) celebrates with safety Jeff Heath (38) the failed two-point conversion attempt by the Minnesota Vikings in the fourth quarter at U.S. Bank Stadium. The Cowboys win 17-15. Mandatory Credit: Bruce Kluckhohn-USA TODAY Sports

So much for ratings being in the tank.

After much consternation and many thinkpieces earlier this year about why NFL ratings were on the decline, the NFL seems to have had a bit of a revival lately. Maybe that’s due to better games, maybe it’s due to the calendar, or it could be something else entirely.

One thing became clear last night: When America’s team plays a compelling game without much competition for viewers, the league wins.

That’s a big number. It earned the second best TV rating in TNF history, only behind last year’s Week 2 game between Denver and Kansas City.

Between 10:45 and 11:00pm, during the Vikings’ final drive, viewership peaked at over 23 million.

The Cowboys’ 11-1 record is being credited for ratings spikes as they nearly set viewership records on Thanksgiving day when Dallas played Washington.

Now if only they could do something about these color rush uniforms…

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vikings

Previous Story Zulgad: Winning one for Zimmer was only small part of Vikings’ motivation Next Story Report: Zimmer has another surgery, could return Week 14