So much for ratings being in the tank.
After much consternation and many thinkpieces earlier this year about why NFL ratings were on the decline, the NFL seems to have had a bit of a revival lately. Maybe that’s due to better games, maybe it’s due to the calendar, or it could be something else entirely.
One thing became clear last night: When America’s team plays a compelling game without much competition for viewers, the league wins.
21.8 million viewers for #DALvsMIN, most-watched Thursday Night game ever. up 22% from last year’s Rodgers to Rodgers game
— Brian McCarthy (@NFLprguy) December 2, 2016
That’s a big number. It earned the second best TV rating in TNF history, only behind last year’s Week 2 game between Denver and Kansas City.
Between 10:45 and 11:00pm, during the Vikings’ final drive, viewership peaked at over 23 million.
The Cowboys’ 11-1 record is being credited for ratings spikes as they nearly set viewership records on Thanksgiving day when Dallas played Washington.
Now if only they could do something about these color rush uniforms…